Althobaity Jewellery
The Context
The Althobaity Jewellery project (2016) is a high-end retail interior located in a renowned shopping center in Jeddah, Saudi Arabia. The project encompassed concept and final design, project management, and procurement. The client, Thamer Althobaity, aimed to create an elegant and luxurious boutique that reflects the exclusivity of the jewelry and watch brands showcased. INEA acted as consultant and project manager, while Cimadon was the general contractor.
The Concept
The boutique was designed as a large, open display space that emphasizes visibility, light, and refinement. The perimeter walls feature a vertical bands pattern, alternating smoked glass mirrors with glass panels containing gold leaf. This pattern is mirrored on the flooring, composed of precious marbles such as Calacatta, Breccia Damascata, and Dark Emperador, creating a coherent and luxurious visual identity throughout the space.
A VIP room was conceived as a discreet yet easily accessible area for high-profile clients, offering privacy for exclusive meetings and transactions. The design also integrates a dedicated area for Chopard, the Swiss luxury watch brand, with a subtle partition that filters but does not fully separate it from the main boutique space.
The Project
Display and Fixtures
The two main display cases, crafted entirely from brass and glass, are the focal points of the boutique. They combine elegance, functionality, and visibility, highlighting the jewelry and luxury watches while enhancing the spatial experience.
Materials and Finishes
The choice of refined materials and attention to detail is central to the design. Marble, gold leaf, brass, and glass are carefully combined to create a luxurious and exclusive atmosphere, in which every design element reinforces the boutique’s high-end identity.
Spatial Experience
The boutique’s layout balances openness with privacy, offering an immersive shopping experience. Visitors are guided visually and spatially through the main display areas, the VIP section, and brand-specific zones, creating a cohesive, elegant, and sophisticated environment.
This project demonstrates a luxury retail design approach that merges high-quality materials, bespoke furnishings, and functional spatial organization, resulting in a boutique that embodies elegance, exclusivity, and refinement
